A New Way to Paint

Sunday, November 21, 2010

Understanding FLX-Paint

Understanding FLX-Paint
- FLX-Paint™ is paint on a roll and is made with OEM automotive paint - we apply our custom coatings at the same thickness as paint is applied to new cars at the factory (1 to 2 mils paint, 2 mils clear coat)

- FLX-Paint is not just a new product, it's creating a whole new market - wrapping with FLX-Paint - which makes tint/clear bra and wrap shops the new home of custom paint – Think about it - this is a BIG TIME market shift - until now, to get a paint job, you had to go to a body shop or custom paint shop to get your car painted. Now you can go to a tint/clear bra or wrap shop to get a "paint skin" that's made with real paint, in a fraction of the time and for less money than a traditional paint job - and a FLX-Paint paint skin is removable

- FLX-Paint is not intended to be cheap replacement for traditional paint – is made with premium materials – is intended to be paint skin that provides beauty, durability & paint protection plus is removable

- FLX-Paint is highly flexible and stretchable - allows tint / clear bra or wrap shop to install just like clear bra or vinyl wrap

- Tint / Clear Bra and Wrap shops can use software they are already paying for to estimate usage and create templates to cut FLX-Paint – for ppf software, just add to template dimensions to “wrap” body panel

- FLX-Paint comes on 12' (4 yards) rolls - this is due to clear coat; is automotive clear coat - once applied, film cannot be rolled up after minimum 2 hours in batch ovens. 12' covers the longest automotive applications

- FLX-Paint NOT competitive against vinyl but is very competitive against traditional paint shop paint job. Don’t try to sell against vinyl - is different product with very different long term results
- However, FLX-Paint is not really competing against traditional paint - is a new way to paint - real paint that is removable

- Car guys "get it" once you explain to them that it’s a paint skin made with real paint & is removable. Most want to preserve factory finish while adding personal touch and are willing to pay for a premium finish that is worthy of their car

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